Draw Settings
Configure the weight parameters that control weighted-random coordinate selection. Changes take effect on the next draw and on next index rebuild.
How weighting works: Each coordinate has a strength score = awareness_weight × cell_type_weight × subject_rank_weight. During a draw, all constraints (70/20/10 split, no subject repeats, style spread) decide which coordinates are eligible. Within the eligible set, coordinates are chosen with probability proportional to their strength — stronger coordinates appear earlier in a client's lifecycle, weaker ones still appear, just later.
Awareness Weights
Relative weight for each awareness level. Problem-aware and Solution-aware are the highest-value posts for patient acquisition — they should score highest. Unaware and Product-aware are useful but less urgent early on.
Unaware (A1)
"Should I even care about this?"
Problem-aware (A2)
"Is this thing happening to me a real problem?"
Solution-aware (A3)
"What fixes it / what is this treatment?"
Product-aware (A4)
"Which option, and why you?"
Clinic (no awareness axis)
C-theme coordinates — trust, team, social proof
Cell Type Weights
Natural cells are straightforward to execute. Forced cells require a specific technique to work correctly — they're slightly harder to get right, so they score lower by default.
Natural
Standard style × awareness combination
Forced
Requires a specific technique (e.g. S4×A1, S6×A1, S9×A4)
Subject Rank Decay
Controls how much the strength score decays as subject rank increases within a theme. T1 (the first service) always scores 1.0; T12 (the last) scores 1.0 − decay. A decay of 0.15 means the last subject scores 0.85× the first.
Linear decay applied across rank position within each theme. Rank 1 = 1.0. Rank n = 1.0 − decay. Intermediate ranks interpolate linearly.
Example: With decay = 0.15 and 12 services, T1 scores 1.0, T6 scores ~0.93, T12 scores 0.85.
Example: With decay = 0.15 and 12 services, T1 scores 1.0, T6 scores ~0.93, T12 scores 0.85.